Small Business Internet Guide-SBOguide

Inspect what you Expect - still words to live by

To get the results you expect from your marketing efforts online, you absolutely need to be tracking what you are doing and measuring the results of your actions. Only by carefully monitoring to determine what is working and what is not working, and then making the corrections needed to improve your marketing actions, can you ever hope to optimize your potential for success.

If your investing in advertising and want to get the most bang for your buck, or you want to measure changes you make to your site to see if changes you made improve things, you need to be tracking. The old adage to "inspect what you expect" applies online too. You need to know what keywords are working, if your creatives are optimized, and you certainly need to be rotating offers to always be looking for ways to improve the performance of your ad campaigns.

AdTrackzPro

One tool we've found very useful for tracking results, conducting split-tests, and measuring performance of our ad campaigns is a relatively inexpensive piece of software called AdTrackzPro. There are other ways to do some of what AdTrackzPro does, such as the free software - Prosper202, and various scripts that you can install, but AdTrackzPro is a much more complete and better documented solution. The available video installation and user guides make learning to use the software a good experience.

AdTrackzPro is a PHP-MySQL based product that installs on your hosting server - we like HostGator if you're looking for a reliable and inexpensive shared hosting account. If your business has more robust needs, HostGator also has VPS accounts available with various power levels, and they can also provide co-location facilities if that is what you need.

Click here to learn more from the AdTrackzPro sales page. This will provide you with a complete run down on what AdTrackzPro can do for your business. Since it's sold through ClickBank you're assured of a 60 day, no hassle, money back guarantee. The software purchase even includes one free installation on your hosting account if you'd rather not do it yourself.

The FTC is preparing to place new rules in effect beginning December 1, 2009. These rules will affect all online marketing efforts with regard to testimonials and endorsements.

If your testimonials or endorsement result in some form of remuneration or the intent of same, you need to disclose that you have a relationship with the product or service provider you are promoting that could result in financial gain.