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Technology
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 WordPress 3.0 (code named Thelonius - after Thelonius Monk, the legendary jazz pianist and composer) is now shipping. You can download it at WordPress Org. or from inside your WordPress installation. You can listen to some of Thelonius Monk's work here.
Highly recommended --> If you have a recent version of WordPress already installed, you can just upgrade with one click from the Dashboard. The usual precautions apply to first back up your WordPress database and application files - likely all will go well if you don't, but why take the chance.
This new release offers several security improvements, better performance and a new default theme. Upgrading as soon as possible is encouraged.
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Business Strategy
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So do you really need more website traffic?
The obvious answer is a resounding YES. That's the easy answer, but if you think about it, it's not just more traffic that you want. One of the keys to a successful business is attracting TARGETED traffic.
Understanding Your Traffic
What is TARGETED traffic anyway? Targeted website traffic is made up of customers or potential customers coming to your website specifically in search of something you sell, or a service that you offer. If you're a dentist, you don't want people coming to your website looking for legal advice. You would like to insure, as much as possible, that the people coming to your site have been targeted or preselected to be in a position to use your product or service; either now or in the future.
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Traffic >>
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Business Strategy
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If you run a small business and need financing, the Small Business Administration can help. The SBA offers several different financial assistance programs depending on your situation and the type of loan you need. This can help - Finance Primer: A Guide to SBA's Loan Guaranty Programs
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More Loans >>
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Business Strategy
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The FTC is preparing to place new rules in effect beginning December 1, 2009. These rules will affect all online marketing efforts with regard to testimonials and endorsements.
If your testimonials or endorsement result in some form of remuneration or the intent of same, you need to disclose that you have a relationship with the product or service provider you are promoting that could result in financial gain.
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>> FTC Cracks Down
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Business Strategy
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Domain Name Registration - Helpful advice.
One the things you need to consider when planning to develop an Internet presence for your small business, is the selection of a domain name and the registration of that name. The selection of the name is important and needs to be thought out carefully. It may seem obvious that your domain name, if available, should be the same as your business name.
This seems logical, but it may not be the wisest choice. If your name easily conveys the purpose of your business, then registering that name will work to your advantage with the search engines. If it doesn't convey a purpose, then registering a different name that does convey its purpose will improve the chance that your business will be found among the search results of a prospective customer.
Another consideration is where to register your domain name. The registration process assures you that the name you have selected is officially recognized as belonging to your business. Think of it as a piece of Internet real estate. By having your name officially registered, you have basically staked your claim, and in old west gold rush parlance, your claim can't be "jumped" by any other party.
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Registration >>
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