Category Archives: Business Opportunities

Media Buying Icon – Master How to Make Media Buys to Promote Your Business

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Learn the Secrets to Successful Media Buying.

Written by two media buying experts that have made a small fortune online, Ryan Gray and Ralph “Ruck” Ruckman, this training manual blows the lid off the inner secrets of how to effectively and profitably buy media advertising to promote your products or services.

Especially great for the small business owner who needs to take their business marketing to the next level. Mastery of the material in this course is guaranteed to produce results. You’re investment protected with a 60 day money back guarantee.

Some of the topics covered in the training material  include:

Section 1 – Quick Start Guide To Media Buying

  • Get the only “Media Buying Dictionary” online
  • The introduction to media buying
  • How to plan your media buys
  • How to prepare your media buys
  • How to optimize your media buys
  • How to scale your media buys for maximum ROI

Section 2 – Getting Your Media Buys Up And Running

  • Learn the difference between Niche Networks VS. Direct Site Buys
  • Never-Before-Seen tips to use when approaching large Advertising Networks
  • Knowing  when you should start using an Ad Server
  • A powerful FREE Ad Server you can start using right now
  • How to understand credit terms with media buying
  • How to figure out if your offer will work or not
  • How many landing pages / creatives you should test
  • How to find banner inventory that converts
  • Important things you MUST remember when media buying

Section 3 – Running And Optimizing Your Media Buys

  • *Secret* tips to make your Click Through Rate (CTR) Soar
  • How to use frequency capping to optimize your media buys
  • How to Day Part your media buys
  • How to scale up the hours that convert the best for your media buys
  • International Media Buying Tips
  • Increasing your media buy effectiveness & reach with Re-Targeting
  • *Monster Re-Marketing Traffic Source*

Section 4 – Media Buying Traffic Sources And Setup

  • How To Setup A Media Buy- step by step instructions
  • A huge traffic source – get the inside scoop
  • Traffic Source “X” – serious media buying for serious marketers
  • 5 media buying traffic sources you can use right now – the key to getting off to a fast start
  • And much more

This manual covers everything you need to develop and execute a media buying strategy to accelerate your business success. Knowing how to advertise effectively on the Internet is key to your long term growth. It really doesn’t matter what business you’re in – marketing to your target market is what separates you from the also rans – learn this important skill and your future will become much brighter.

If you’re ready to put your advertising dollars to work in places where you really get a bang for your bucks – learn to use media buys – this manual dishes on all the information you need to get started. Crush it!

Get Your Free 6-Part Media Buying Icon Manual Now – click below

 

To Order the Media Buying Icon guide – Click Here!

 

Social Media – Hindrance or a Help?

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I confess. I used to read in bed, and occasionally watch TV there as well; but I read an interesting health related report, and have since removed both from the bedroom. And as the report claimed, I honestly sleep much better without the clutter and the dstraction.

And clutter is exactly what Social Media can become if you let it overwhelm you. Be selective in who you follow, and just as important – who you let follow you. It’s amazing how just a little discrimination in how you use Social Media can cut down the noise (just another form of clutter – right?).

My mailbox has been overrun in the last few days with people hawking someone’s latest get rich quick scheme using Social Media. “Make tons of money with Twitter” – “Facebook your way to Fame and Fortune”  – you know the drill.

I do think Social Media should have a place in your marketing plan, but it’s only one of the possible roads to success. I believe your marketing plan should have balance – Social Media is one of your tools, nothing more.

Let me know your take on this. Is Social Media a help, or just a hindrance and distraction to your marketing efforts?

Thesis 1.8.2 Released for WordPress

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UPDATE: Thesis is currently at version 1.8.4

Thesis has been upgraded to version 1.8.2 to be fully compatible with WordPress 3.2. If you have upgraded to version 3.2 of WordPress, you need to upgrade to the latest version of Thesis as soon as possible.

Thesis, a great WordPress Theme, and one we use on all of our WordPress blog sites has just gotten even better. Thesis, from Chris Pearson of DIY Themes, has been dramatically improved in both speed and function.

Here’s a partial list of some of the new features and benefits of Thesis 1.7:

  • Improved SEO (search engine optimization) control gives you even more opportunity to tune your posts for maximum search engine targeting. The new improvements allow you to control SEO functions, including robots meta tags,  down to the page level.
  • Setup options can be saved and restored so if you have favorite options you like to set on each of your sites, this new option makes it a snap to setup.
  • Thesis 1.7 features faster page load time due to improved coding and organization.
  • JavaScript libraries included – such as, Add jQuery, Prototype, MooTools, and jQueryUI that makes access to these libraries just a click away.
  • Improved Home page controls give you improved SEO options and granularity of control.
  • Improved hooks for easier coding.
  • Headline filter allows you to control
  • A 301 redirect function for affiliates allows easy linking to your offer page.
  • Great tutorials and an awesome support group are the icing on the cake.

With Thesis you rarely have to touch the underlying code to modify and fine tune your site since the Thesis control panel puts everything at your fingertips. With the new version of Thesis this benefit is even more powerful.

If you build websites in WordPress, you truly owe it to yourself to take a hard look at what Thesis has to offer. I’ve purchased several premium themes over the years, this is the best one out there for my money.

For more information visit the Thesis 1.7 page.

Affiliate Marketing – Can You Make Any Money?

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Can you make money in affiliate marketing?

The short answer is yes you can.

Is it easy?  – decidedly not.

We just posted an article addressing the pitfalls of Affiliate Marketing on SBOguide.com. If you are considering throwing your proverbial hat in the ring and giving affiliate marketing a go, I think you’ll find the article timely.

Check out this and other articles aimed at giving the small business owner a fighting chance on the Internet at SBOguide.com.

Will The Real Gurus Please Stand Up

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Ever since I started the Small Business Internet Guide and the associated website, I’ve been looking for ways to make them more useful, increase readership, and in general provide a better service to small business owners. After all, we’re all looking to use the power of the Internet to improve the performance of our small business or professional service.

So naturally, like most business owners, I frequently search the Internet for new ideas and tools that might help me accomplish that goal. Increasingly, no search is required as these offers magically find their way into my inbox.

What you will find when you start searching the Internet looking for that kind of information is a growing army of gurus, some I suspect real and some self-professed, that are willing to offer you advice – usually free or of little cost to start, then increasingly expensive to continue on for the “good stuff”.

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