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Business Strategy
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So do you really need more website traffic?
The obvious answer is a resounding YES. That's the easy answer, but if you think about it, it's not just more traffic that you want. One of the keys to a successful business is attracting TARGETED traffic.
Understanding Your Traffic
What is TARGETED traffic anyway? Targeted website traffic is made up of customers or potential customers coming to your website specifically in search of something you sell, or a service that you offer. If you're a dentist, you don't want people coming to your website looking for legal advice. You would like to insure, as much as possible, that the people coming to your site have been targeted or preselected to be in a position to use your product or service; either now or in the future.
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Traffic >>
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Business Strategy
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The FTC is preparing to place new rules in effect beginning December 1, 2009. These rules will affect all online marketing efforts with regard to testimonials and endorsements.
If your testimonials or endorsement result in some form of remuneration or the intent of same, you need to disclose that you have a relationship with the product or service provider you are promoting that could result in financial gain.
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>> FTC Cracks Down
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Business Strategy
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Is Skype ready for prime time?
OK, I'll admit I was skeptical about Skype. It sounds cool, but is it really something your business can use as an effective communications and marketing tool? Can you rely on it? Does it offer features that your business truly needs to be successful?
After working with Skype over the last few weeks, I can honestly say the answer to all these questions is a resounding yes! Even Oprah Winfrey has embraced the technology for its video conferencing capabilities, and businesses around the globe are using it to communicate their marketing message more effectively and with a dramatic savings in time, travel cost, and communication expense. Check out Skype for Business today.
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>> Skype Savings
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Marketing
