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Marketing Website Traffic - Does Your Website Need More?
| Website Traffic - Does Your Website Need More? |
| Business Strategy |
So do you really need more website traffic?The obvious answer is a resounding YES. That's the easy answer, but if you think about it, it's not just more traffic that you want. One of the keys to a successful business is attracting TARGETED traffic. Understanding Your TrafficWhat is TARGETED traffic anyway? Targeted website traffic is made up of customers or potential customers coming to your website specifically in search of something you sell, or a service that you offer. If you're a dentist, you don't want people coming to your website looking for legal advice. You would like to insure, as much as possible, that the people coming to your site have been targeted or preselected to be in a position to use your product or service; either now or in the future. If understanding your website traffic is key, how do you do this? Well, one thing you can do is make sure the text on your website clearly defines what it is that you are offering your customers. Be very clear about this on the home page of your website, and any other page to which you're driving traffic. Focus in on the essence of what you offer - details matter, so spell them out in your titles, tags, and descriptions, and be careful not to use words that are ambiguous in their meaning.From a free website traffic standpoint, you will be using search engine optimization techniques (SEO) to clearly define what your site is about, and the problems, products, or services for which your visitors are coming to your site to find a solution. See Success With Search Engines elsewhere on this site. According to Compete.com, Google with 74% of the market, has overwhelmingly become the defacto search engine people turn to find products and information on the Internet. So one very important thing you can do to see if your website is sending the message you think its sending, is to ask Google what they think your site is all about. How do you do this? It's easy. Just use the Google Keyword Tool. It's at https://adwords.google.com/select/KeywordToolExternal . Use the website content option to target your website and run the keyword search Analyze Your PagesEnter the URL of a page on your website that you want to analyze - start with the home page, you can test others later. See if the keyword suggestions the Google Keyword Tool returns accurately describes what your website is about. If not, take a hard look at the text on the page you are analyzing: the headlines, titles, heading tags (h1, h2), the image descriptions, and the meta tags to see if they jive with Google's assessment. Make changes to your site so that the message you're sending is the message you intended to send, and watch the quality of your website traffic improve. Once you've made the changes, repeat the process until you get the message right. Lower Paid Search CostEven if you are using paid search to drive traffic to your site, its's been shown that good SEO practices can lower the bid price you will be required to pay. So before you launch a paid search campaign, test with the Googel Keyword Tool to see if your site is optimized for the keywords you will be bidding on. If not, make the changes BEFORE you launch your campaign. |
