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Business Strategy
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Domain Name Registration - Helpful advice.
One the things you need to consider when planning to develop an Internet presence for your small business, is the selection of a domain name and the registration of that name. The selection of the name is important and needs to be thought out carefully. It may seem obvious that your domain name, if available, should be the same as your business name.
This seems logical, but it may not be the wisest choice. If your name easily conveys the purpose of your business, then registering that name will work to your advantage with the search engines. If it doesn't convey a purpose, then registering a different name that does convey its purpose will improve the chance that your business will be found among the search results of a prospective customer.
Another consideration is where to register your domain name. The registration process assures you that the name you have selected is officially recognized as belonging to your business. Think of it as a piece of Internet real estate. By having your name officially registered, you have basically staked your claim, and in old west gold rush parlance, your claim can't be "jumped" by any other party.
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Registration >>
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Business Strategy
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Since its inception, SBOguide.com has been dedicated to helping the owners of small business become more successful by using the power of the Internet. One thing we haven't been able to do, is offer any advice, other than to "shop around" when it comes to health insurance for your small business.
As anyone in small buinsess can attest, especially if you have less than ten or so employees, it's that finding acceptable insurance at a price your business can afford is truly difficult. In fact, lack of affordable health care options cripples small business and creates an undue burden on the ability of small business to provide reasonable health care benefits to its workforce. Regardless if how you weigh in on this issue, the current system can not be sustained. As health insurance costs continue to rise, eventually no one but the very wealthy will be able to afford it.
Health vare misinformation seems to be the name of the game. Powerful forces are at play to continue the status quo. But any thinking person knows the status quo isn't going to work for very many in the long term. Once again, special interest groups, driven by short term thinking, and this quarter's executive bonuses seem to be having a major impact on the current stalemate.
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>> Insurance
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Business Strategy
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Is Skype ready for prime time?
OK, I'll admit I was skeptical about Skype. It sounds cool, but is it really something your business can use as an effective communications and marketing tool? Can you rely on it? Does it offer features that your business truly needs to be successful?
After working with Skype over the last few weeks, I can honestly say the answer to all these questions is a resounding yes! Even Oprah Winfrey has embraced the technology for its video conferencing capabilities, and businesses around the globe are using it to communicate their marketing message more effectively and with a dramatic savings in time, travel cost, and communication expense. Check out Skype for Business today.
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>> Skype Savings
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