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Business Strategy
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Is Skype ready for prime time?
OK, I'll admit I was skeptical about Skype. It sounds cool, but is it really something your business can use as an effective communications and marketing tool? Can you rely on it? Does it offer features that your business truly needs to be successful?
After working with Skype over the last few weeks, I can honestly say the answer to all these questions is a resounding yes! Even Oprah Winfrey has embraced the technology for its video conferencing capabilities, and businesses around the globe are using it to communicate their marketing message more effectively and with a dramatic savings in time, travel cost, and communication expense. Check out Skype for Business today.
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>> Skype Savings
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Technology
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Google has just released version 7.0.0 of their AdWords editor. If you're currently doing AdWords marketing, you will want to be sure to download the latest version here. |
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Business Strategy
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An excellent way to help establish a community around your business, and encourage visitor involvement in your site, is to offer a free newsletter. A newsletter gives you the opportunity to communicate your ideas and products, and to highlight areas of your website that have been updated or where new material has been added. |
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More > Newsletter...
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Business Strategy
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Dear Small Business Owner: With apologies to William Shakespeare, small business owners of today simply must have an Internet presence. The days of being able to get away without one are over. The simple truth is that today’s customers and clients expect the businesses that they support to be on the Internet. And frankly, any business that doesn’t have an Internet presence may easily be losing business as a result.
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>> Internet Mktg.
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Business Strategy
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Thinking about the importance of a business web site, I was reminded of a conversation I had not too long ago with a business professional who was finally getting around to putting up his first website. He lamented that clients had been asking for his web address and he was finding himself embarrassed to say that he didn’t have one. |
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More > Card ...
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