One the things you need to consider when planning to develop an Internet presence for your small business, is the selection of a domain name and the registration of that name. The selection of the name is important and needs to be thought out carefully. It may seem obvious that your domain name, if available, should be the same as your business name.
This seems logical, but it may not be the wisest choice. If your name easily conveys the purpose of your business, then registering that name will work to your advantage with the search engines. If it doesn't convey a purpose, then registering a different name that does convey its purpose will improve the chance that your business will be found among the search results of a prospective customer.
Another consideration is where to register your domain name. The registration process assures you that the name you have selected is officially recognized as belonging to your business. Think of it as a piece of Internet real estate. By having your name officially registered, you have basically staked your claim, and in old west gold rush parlance, your claim can't be "jumped" by any other party.
WordPress 3.0 (code named Thelonius - after Thelonius Monk, the legendary jazz pianist and composer) is now shipping. You can download it at WordPress Org. or from inside your WordPress installation. You can listen to some of Thelonius Monk's work here.
Highly recommended --> If you have a recent version of WordPress already installed, you can just upgrade with one click from the Dashboard. The usual precautions apply to first back up your WordPress database and application files - likely all will go well if you don't, but why take the chance.
This new release offers several security improvements, better performance and a new default theme. Upgrading as soon as possible is encouraged.
The FTC is preparing to place new rules in effect beginning December 1, 2009. These rules will affect all online marketing efforts with regard to testimonials and endorsements.
If your testimonials or endorsement result in some form of remuneration or the intent of same, you need to disclose that you have a relationship with the product or service provider you are promoting that could result in financial gain.
Whether you have decided to build your own website or have hired a professional to create it for you, the basics of good design need to be considered by the business owner. Even if you are using an authoring tool like Adobe Dreamweaver, or a web building wizard provided by your hosting service, you still need to pay attention to the use of color and graphics in the design you select. Strive for simplicity, readability and clarity in your choice of design and color.
Join the thousands of small business owners that are using online Internet video to market their small business.
Nothing conveys your message and captures the spirit of your marketing message like video. Here's an example of a bakery showcasing one of their talented decorators.
Using the new features of Adobe Flash, your marketing message can be crafted to not only show your marketing message, but then invite a follow up contact or request for more information.
WordPress 3.0 (code named Thelonius - after Thelonius Monk, the legendary jazz pianist and composer) is now shipping. You can download it at