Website Traffic - Does your Website need more?

So do you really need more website traffic?

The obvious answer is a resounding YES. That's the easy answer, but if you think about it, it's not just more traffic that you want. One of the keys to a successful business is attracting TARGETED traffic.

What is TARGETED traffic anyway? Targeted website traffic is made up of customers or potential customers coming to your website specifically in search of something you sell, or a service that you offer. If you're a dentist, you don't want people coming to your website looking for legal advice. You would like to insure, as much as possible, that the people coming to your site have been targeted or preselected to be in a position to use your product or service; either now or in the future.

If understanding your website traffic is key,  how do you do this? Well, one thing you can do is make sure the text on your website clearly defines what it is that you are offering your customers. Be very clear about this on the home page of your website. Focus in on the essence of what you offer - details matter, so spell them out in your titles and descriptions, and be careful not to use words that are ambiguous in their meaning.