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Business Strategy
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Since its inception, SBOguide.com has been dedicated to helping the owners of small business become more successful by using the power of the Internet. One thing we haven't been able to do, is offer any advice, other than to "shop around" when it comes to health insurance for your small business.
As anyone in small buinsess can attest, especially if you have less than ten or so employees, it's that finding acceptable insurance at a price your business can afford is truly difficult. In fact, lack of affordable health care options cripples small business and creates an undue burden on the ability of small business to provide reasonable health care benefits to its workforce. Regardless if how you weigh in on this issue, the current system can not be sustained. As health insurance costs continue to rise, eventually no one but the very wealthy will be able to afford it.
Health vare misinformation seems to be the name of the game. Powerful forces are at play to continue the status quo. But any thinking person knows the status quo isn't going to work for very many in the long term. Once again, special interest groups, driven by short term thinking, and this quarter's executive bonuses seem to be having a major impact on the current stalemate.
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>> Insurance
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Multimedia
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The Flip Mino HD - Must Have for Small Business.
The Mino HD from Flip makes creating web video fast and easy. Not much bigger than a deck of cards, but able to shoot up to one hour of high resolution HD 1280 x 720p video, the Flip Mino HD displays in a 16:9 cinematic wide-screen format, and shoots at 30 frames per second with a progressive scan. With the Flip Mino you can easily shoot video marketing messages, do product demos, record customer testimonials, and create video tutorials that will help you both sell and support your product line. To record sound and video, all you need to do is point the camera at your subject and press the red button below the 1.5 inch LCD viewing screen. It couldn't be simpler, or more accessible.
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>> Mino HD
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Tutorials
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UPDATE (September 1, 2009) - This year's 30 Day Challenge has just rapped - it was bigger and badder than ever. If you missed out, the course material is still online and can be accessed HERE. If you have a web presence (or wish you had one) and want to learn how to maximize your investment - I really urge you to spend the time to take this course (even if you outsource this later, the insight you will gain is invaluable).
It's a totally free learning experience, with the exception of registering your domain (about 10 bucks) and finding a place to host it ( five to ten dollars a month). Ringleader Ed Dale and his gang of Aussies have given us all an early Christmas present. Thanks ED - Awesome job.
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>> 30 Day Challenge
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Technology
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Google has just released version 7.0.0 of their AdWords editor. If you're currently doing AdWords marketing, you will want to be sure to download the latest version here. |
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Technology
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WordPress and Joomla are now being recognized as the premier content management systems in use on the Internet today. Not surprisingly - both are Open Source programs which means you don't have to pay a licensing fee for you to use them.
To increase their appeal and to provide you with a unique user interface, both Joomla and WordPress are powered by themes that control the look and feel of the user experience. In this way, the content of your website and the format of your website are kept separate.
While SBOguide.com is built on the Joomla engine, one of the best and most useful of the themes available for WordPress is Chris Pearson's Thesis 1.6. Thesis 1.6 is currently in use on all of our new WordPress sites. I like it for its design flexibility, its built in SEO tools, and the ease with which you can customize it to meet your needs. |
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