Small Business Internet Guide-SBOguide

Read our article on Google search if you haven’t already done so. Basically everything discussed regarding Google, applies to Yahoo! and MSN as well. You are encouraged to review the Yahoo! guidelines before submitting your site to the Yahoo! search engine.

Essentially Yahoo! and Google have the same concerns. Yahoo! wants to see quality content presented in a clean straight forward way. They want description and titles to match the content of the website and they also frown heavily on deceptive practices in an attempt to generate traffic. Yahoo! Slurp is the name of the Yahoo! web crawler. So called "black hat SEO techniques can get you de-listed from the search engines all together. SBOguide was created to help legitimate businesses make better you of the Internet by following practices that will focus on the long run. Deceptive practices may get you some short term traction, but eventually they will fail.

Other useful links for working with Yahoo!

Ranking.

Finding sites that link to your site.

Prevent Yahoo! from caching a snapshot of your site in its search results by using the Meta tag <META NAME="ROBOTS" CONTENT="NOARCHIVE">. Your site's pages will still be indexed but stale copy will not be displayed. Yahoo! often stores website page information on their servers in an effort to improve a user's response time, however this may result in the display of pages that contain old information. If you are promoting a special limited time offer on your website, you want the latest information displayed, not a page that may have been cached from an earlier time.

Yahoo! resources for webmasters.

If you have a physical location, be sure to include your ZIP CODE, address, phone and contact information – submit your business information so it can be included in the Yahoo! City Guide.

The Search Engines – MSN

Review the Microsoft MSN guidelines for building web sites that will improve your site listing by going to this link.